Masters of Business Administration (MBA) is the most sought after post-graduate programmes around the world. The programme builds a strong understanding of business concepts and fosters core-skills in the fields of leadership and management.
Certainly, MBA in marketing is the top management specialisation targeted by professionals looking to build a career in the field of advertising, media and entertainment, sales, research, management consulting, and aiming to become competent managers who can steer consumer trends, market research, market strategies, and product management across various industries.
If you haven’t picked a specialisation yet, here are some reasons why you should choose MBA in Marketing:
- The key objective of ‘Marketing’ is to garner customer attention and generate demand for services and products. This involves a significant study of customer psychology and behaviour which will eventually help you to understand customers better.
- Specialisation in Marketing could boost your chances of promotion in a job. The knowledge and leadership skills acquired during the program help you qualify for executive positions and with relevant working experience, you can advance to top managerial designations.
- The field of Marketing allows huge scope for imagination and creativity. You are not restricted by predefined rules. Instead, you are free to experiment with your ideas and come up with innovative strategies to deal with a situation at hand.
- Marketing is a horizontal skill that can be implemented across verticals. Earning a marketing degree gives you an opportunity to explore different industries and apply your skills in multiple domains.
- Finally and most importantly, marketing is the lifeline of any industry and the field will never go out of date. By studying marketing, you will gain a skill that will always keep you in demand.
An MBA in Marketing from top business school assures job opportunity in various industries like Banking, FMCG (fast-moving consumer goods), Retail, Hospitality, Information Technology, Media, etc. Some of the job descriptions that match your profile include:
- Sales Manager: You will be setting sales targets and monitoring delivery and customer service.
- Marketing manager: Your focus will be on retaining customers and developing marketing strategies.
- Brand Manager: You will be responsible for promoting and placing the company’s brands and collecting information from competitor brands.
- Product manager: You will manage the distribution of products and look after the market share and profitability of your products. Media planner: You will be in charge of selecting the avenues to advertise products and help the sales team to meet targets.
- Market research analyst: You will be responsible for developing data collection methods, analysing data, conveying the information to the sales team, and facilitating the development of marketing strategies.
- Digital marketing manager: You will be responsible for various online marketing means like search engine optimization, social media marketing, website content, pay per click campaigns, etc.
Various universities and colleges conduct separate entrance exams, namely CAT, MAT, XAT, SNAP, IIFT, NMAT, etc., for admission in MBA. Eligible candidates have to take an admission exam that evaluates Reasoning and General Awareness, Verbal Ability, Data Interpretation and Data Sufficiency, and Quant.
CAT (Common Admission Test) is conducted by Indian Institute of Management for admission to various management institutes.
XAT (Xavier’s Aptitude Test) is mandatory for admission to the MBA degree programme at XLRI, XIM, XISS, SIBM, and LIBA, etc.
MAT (Management Aptitude Test) is the standard aptitude test conducted by the All India Management Association for admission to Master of Business Administration and allied programmes.
SNAP (Symbiosis National Aptitude) Test is a written test for the admission to all Symbiosis postgraduate colleges.
Career growth and salaries of Marketing managers depend on their capability to think outside the box. You can begin as a marketing manager and advance to become a product development head and even the country head of the marketing division of the company. Moreover, you can opt for a job in popular companies abroad and make handsome salaries. In India, the yearly salary of marketing professionals could range from INR 2, 00, 000 to INR 20, 00, 000.
Marketing is a highly creative and rewarding management specialisation that enables professionals to take advantage of favourable moments and make unprecedented growth in their field.
