It is a well-known fact that a brochure that has been designed well, will always have more outreach than any other forms of traditional marketing or even digital when it comes to localised businesses. What is even more wonderful about brochure printing today is that we have so many different kinds of brochures that it is so easy to be spoilt for choice. So if you want to know what kind of brochure would be the right fit for your business here is a brief guide on the different types of the brochure you can use for brochure printing today.
- The first brochure that we will take a look at is the gatefold brochure, which is actually quite uncommon, hence, if you do end up using this type, you will get a lot of attention, due to its novel usage. Mostly used for marketing that is premium or high end in nature, it is made of extremely high-quality paper which also makes it really durable. One of the most intriguing features of a gatefold brochure is that it folds inwards which increases its compactness quotient, thus making it so much easier to carry around. It also holds in it, space of about 8 panels, which ends up giving advertisers, much more room to talk about all their products, service, etc.
- Next, we have one of the most common brochures of brochure printing — the tri-fold brochure, just as its name suggests, uses a three folds method and is a leg up from the bi-fold brochures. It can be used when you need a little more space than flyer printing and have a premium look and feel at the same time. The ease of design that comes with a tri-fold brochure, has made it a favourite among all kinds of businesses – be it small or large.
- As mentioned earlier, bi-fold brochures are the next most common type of brochures in the world of brochure printing. As it is easy to assume by the name, a bi-fold brochure has two folds, which means it has 4 panels wherein you can print out all the information necessary. An upgrade of the bi-fold brochure would be a booklet, which of course looks more like a magazine than it does like a brochure, only that it is much more compact in size.
- An intriguing offering from the world of brochure design is Inserts brochure, which is so handy when you have some sort of an event coming up and you are looking for ways to distribute your promotional material. The distinctive feature that actually ends up setting this kind of brochure apart from the rest of the category is that it can hold forms or other marketing material within the brochure, just like a folder. One of the best ways to use it would be including feedback forms with your brochure, which would give you an insight into how your audience is reacting to your products and services and if there is anything that they would like you to change. At the end of the day, the entire point of brochure printing is to gain your attention, isn’t it! Thus inserts brochures are a great way of doing that, without having to spend as much money as you would have to on Foamex printing.
- Last but not least on the list is Z-fold brochures, which as the name has given away, it folds in the form of a zig-zag,accordion or Z pattern. It is one of the most popular brochures to use when you are looking into a high on information, marketing campaign, as it gives you ample amount of space to write about your business and what all are you offering.
Thus, brochure printing has myriads of benefits when it comes to the level of advertising it is capable of granting to you in terms of versatility and also cost-effectiveness at the same time. All that you really need to do on your part is come up with an arresting design that will make sure that your intended audience, keeps the brochure handy on them and interacts with your brand much more and eventually become brand loyalists for your brand.
