Until TSLA unveiled the Roadster, previous attempts in the United States to sell battery-powered electric vehicles were largely unsuccessful, primarily due to high prices, unattractive car designs, and limited combinations. In the face of these challenges, Tesla has taken a unique marketing approach that draws more inspiration from Silicon Valley than Motor City / Detroit. The development of this electric vehicle industry has been stimulated in various ways by the United States, Europe and China. In 2015, the United States was the largest market in the country, with nearly 410,000 electric vehicles delivered since launch.
The Tesla Roadster entered the market in 2008. -Europe is the continent with the world’s largest regional market for electric vehicles with sales of about 430,000 units. -China can be considered the most productive country for the sale of electric vehicles with sales volumes close to 450,000, most of which have been sold in the past two years.
In addition to charging stations, there are several viable charging options that could fuel the growth of the industry, including plug-ins for parking lots, restaurants, and other retail stores, as well as the rapid development of on-site charging options. Another possible solution is a battery change station. In this context, partnerships between Israel, Nissan / Renault and Better Places in Silicon Valley were forged, and a national battery exchange and charging infrastructure for 100,000 electric vehicles had been built by the end of 2011.
Situation analysis
Overview of Tesla Motors Tesla Motors, manufacturer of battery-powered electric vehicles, is uniquely adapted to the discussed market factors and forms the basis for this analysis of the marketing plan. Tesla Motors Inc. Business History (Tesla) is a Silicon Valley company that develops, manufactures and markets battery-powered electric vehicles (BEVs), as well as lithium-ion batteries and power train components for electric vehicles.
Founded in 2003, Tesla is the first new American automaker in decades. It was also the first automaker to mass-produce and sell ready-to-drive BEV vehicles. With conventional motors becoming less important and electric drives and batteries taking precedence, Tesla is not only playing an important role as a player in the industry but also as a well-known supplier of battery packs. This can be achieved with the help of Panasonic, an accredited supplier to the battery industry who can provide the required knowledge, and by implementing the aforementioned Gigafactory, which can provide the company with the required production capacity. Hence, we are expecting the good run of NASDAQ: TSLA will continue for the next five years unless a major launching failure shows up. You can check more information from https://www.webull.com/newslist/nasdaq-tsla.
Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.
